The Brief I developed Justworks' visual identity for SXSW, ensuring a cohesive thread across multiple experiences. Inspired by the 2025 theme, "Forge New Frontiers," we embraced a Western aesthetic while maintaining the brand's professionalism and trustworthiness, striking a balance between seriousness and whimsy.
My Role
Art Direction
Art Direction
SXSW Creative Industries is a major expo within the SXSW schedule, where Justworks makes its presence known. Our booth, developed in Germany, was designed with a focus on modularity and flexibility while maintaining a polished, high-end look. The design above extends across the layout to the right, planned in close collaboration with the events team.
Email assets were provided to the email team to support messaging and invites to the events.
Mockup of a mural outside the coffee shop that JW partnered with for the month of SXSW
Designed a local map highlighting key points of interest in Austin for SXSW visitors, including our events.
