The Brief
This was my first awareness campaign at Justworks. The idea originated from a previous agency collaboration, and our team was tasked with bringing it to life while overcoming logistical challenges—finding real customers, securing images, and ensuring they met large-scale resolution requirements.
This was my first awareness campaign at Justworks. The idea originated from a previous agency collaboration, and our team was tasked with bringing it to life while overcoming logistical challenges—finding real customers, securing images, and ensuring they met large-scale resolution requirements.
The Outcome
I collaborated with illustrator Keyla Valerio to produce five vector illustrations that maintained their quality at large scales. Her work added an engaging and nostalgic element to the campaign. This campaign was produced from the concept to market in two months.
**The concept proved too complex, with too many layers to be truly effective. Still, I’m proud to have met the challenge I was hired for, producing over 130+ pieces nationwide in a short time. If I could go back, I’d simplify the campaign by removing a layer and making the messaging more direct.
I collaborated with illustrator Keyla Valerio to produce five vector illustrations that maintained their quality at large scales. Her work added an engaging and nostalgic element to the campaign. This campaign was produced from the concept to market in two months.
**The concept proved too complex, with too many layers to be truly effective. Still, I’m proud to have met the challenge I was hired for, producing over 130+ pieces nationwide in a short time. If I could go back, I’d simplify the campaign by removing a layer and making the messaging more direct.
My Role
Art Direction
Art Direction
