The Brief
As part of the "Confidence and Delight" awareness campaign, we partnered with Alfred Coffee, a trendy LA-based café chain, to create a co-branded activation across five locations including a social activation
As part of the "Confidence and Delight" awareness campaign, we partnered with Alfred Coffee, a trendy LA-based café chain, to create a co-branded activation across five locations including a social activation
The Outcome
We collaborated with Monica Ahanonu (@monicaahanonu), giving her creative freedom to express three lines of copy visually; "Run/Grow Your Business with Confidence" and "The Most Delightful Way to Run a Team." Her bold, entrepreneurial-inspired work made a strong impact, reinforcing Justworks' presence in LA.
We collaborated with Monica Ahanonu (@monicaahanonu), giving her creative freedom to express three lines of copy visually; "Run/Grow Your Business with Confidence" and "The Most Delightful Way to Run a Team." Her bold, entrepreneurial-inspired work made a strong impact, reinforcing Justworks' presence in LA.
My Role
Art Direction
Art Direction
Coffee sleeves for your hands
Designed four unique coffee sleeves, each produced in a run of 50,000, resulting in 200,000 impressions—directly placed in the hands of engaged audiences.
Delight: When your mom finally understands what you do at work.
Confidence: A pitch so good, even your impostor syndrome knows you crushed it.
Simplicity: When your company is still small enough for everyone's email to be firstname@
