The Brief
Create a one-off placement for Citibike to reinforce Justworks' four main value propositions: Benefits, Payroll, Compliance, and Support.
Create a one-off placement for Citibike to reinforce Justworks' four main value propositions: Benefits, Payroll, Compliance, and Support.
The Outcome
Building on the success of a previous Citibike campaign, we wanted to celebrate New York City and its unique energy. Featuring local elements—iconic landmarks, diverse people, and of course, a bagel and schmear—the in-house illustrations connected deeply with our audience.
Building on the success of a previous Citibike campaign, we wanted to celebrate New York City and its unique energy. Featuring local elements—iconic landmarks, diverse people, and of course, a bagel and schmear—the in-house illustrations connected deeply with our audience.
