The Brief
For the "Confidence and Delight" awareness campaign, we designed a custom Citibike placement celebrating New York City—Justworks' birthplace. The strategic placements targeted high-traffic areas where small business owners and professionals lived and worked.
For the "Confidence and Delight" awareness campaign, we designed a custom Citibike placement celebrating New York City—Justworks' birthplace. The strategic placements targeted high-traffic areas where small business owners and professionals lived and worked.
The Outcome
I partnered with illustrator Eugenia Mello to create vibrant illustrations of New Yorkers on the move. Whether commuting or enjoying life, these individuals represented Justworks' ability to give business owners more time. As a newcomer to Justworks, I faced challenges with headline length, but every creative team knows that battle well.
I partnered with illustrator Eugenia Mello to create vibrant illustrations of New Yorkers on the move. Whether commuting or enjoying life, these individuals represented Justworks' ability to give business owners more time. As a newcomer to Justworks, I faced challenges with headline length, but every creative team knows that battle well.
My Role
Art Direction
Art Direction
The Team
Copy: Jessica Zambelli-Kerr
Copy: Jessica Zambelli-Kerr
